Ben Gorham, the thirty year old tattooed and sloe eyed founder of Byredo Parfums is bringing his line of fine niche fragrances stateside. To create Pulp, he engaged the young perfumer Jerome Epinnette (who is best known for Cannabis Rose by Fresh and his work for Jovoy Paris). While fine ingredients are important to Gorham, the language of perfumerie is vital to the brand. Memories and visceral connection define the Byredo brand.
Pulp is hard to define; is it a fruity scent or a floral? For me, it’s a new species of flower with pungent green leaves and a heady fruity flower. The fragrance on my skin opens very green and with a dense sap, but the drumbeat of the middle notes emerge and the power of the fig, red apple and tiare accord comprise the ‘pulp’, with base notes of praline and cedar wood grounding the fragrance.
The ‘heart’ touched my heart --- the elemental darkness and light, wet
and humid, fruit and flower.
Pulp is hard to define; is it a fruity scent or a floral? For me, it’s a new species of flower with pungent green leaves and a heady fruity flower. The fragrance on my skin opens very green and with a dense sap, but the drumbeat of the middle notes emerge and the power of the fig, red apple and tiare accord comprise the ‘pulp’, with base notes of praline and cedar wood grounding the fragrance.
The ‘heart’ touched my heart --- the elemental darkness and light, wet
and humid, fruit and flower.
